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Sales must improve …

Posted on : 29-09-2008 | By : Gareth | In : Recruiting News

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According to new research by ‘Which’ the consumer group, the quality of medical sales advice given by pharmacies needs to improve.

The research sent investigators into 101 pharmacies in the UK to ask about a range of issues from contraception, migraine and travellers diarrhoea.  The advice varied from the giving of inappropriate medicines to missing quite serious illness and indeed saying nothing at all!

‘Which’ also checked four online chemist and found that one of them sold an illegal quantity of paracetamol, selling 160 when the maximum legal amount is 100.

The Royal Pharmaceutical Society accepted it needs to improve the quality of medical sales in the UK but also commented that it was pleased with it’s progress since the last ‘which’ report in 2004, since which it has encouraged the addition of private consultation areas in many pharmacies in the UK.

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