Change for medical sales advertsing
Posted on : 22-09-2008 | By : Gareth | In : Recruiting News
0
There is a major change ahead for the medical sales industry’s advertising.
The medical sales industry has always been surrounded by a web of ethics. In amongst that was the clear principle that the industry should never directly access the patient due to the ethics that would arise from this.
This is all due to change now under new EU law allowing medical sales companies to advertise prescription medicines direct to patients. The immediate concern in the UK is that the drugs spend could soar as patients demand treatments they have only been made aware of by advertising campaigns. The concern of pharmaceuticals is that it introduces an enormous potential for the need to compete for air time with patients, which will be costly.
If there is any consolation for medical sales companies, the same change occurred 10 years ago in the USA. Their subsequent spend on advertising was vast, billions, only to be shown in research much later to be completely in effective! Given this, it’s possible companies may choose not to bother at all!
